Brand Partnership Brief Builder

How to use it

1. 1Open ChatGPT, Claude or Gemini and paste the prompt.
2. 2Fill the bracketed inputs (your brand, the partner, objectives, proposed terms).
3. 3Answer its clarifying questions about audiences and equity.
4. 4Iterate: ask it to rebuild the brief from the partner's side to find their walk-away points.

See it in action

Partnership Brief — Cabana x Fitness App (excerpt)

Fit assessment: Strong audience-overlap logic — hydration occasions cluster around workouts. Equity flows mostly one way unless the app carries credibility Cabana lacks. Score fit on: audience overlap, occasion fit, equity balance, channel access, values risk.

Value exchange:
- Cabana brings: physical product for challenges, retail presence, hydration credibility.
- App brings: reach into workout occasions, engagement data, a content machine.
- Imbalance flag: 'fee plus product' means Cabana pays twice — push for a performance-linked structure.

Deal shapes:
1. Co-marketing (lowest risk): content swap plus sampling at app events; no exclusivity.
2. Official-partner license (on the table): title rights; cap the fee and define 'official' precisely.
3. Bundled offer: app-trial codes on-pack, member discounts in-app — measurable and renewal-friendly.

Activation: a launch challenge (30 workouts, hydrate right), a co-branded electrolyte-education series, on-pack QR to a member offer.

Legal flags: exit triggers for data breach or reputation events, content-approval rights both ways, category-exclusivity scope, and who owns co-created assets after the term.

Want me to run this brief from the app's side to predict their walk-away points?

The prompt

Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a senior brand partnerships strategist who has structured licensing, co-marketing, and bundling deals for food and beverage brands — and unwound a few that should never have been signed. You believe fit is proven on paper before it is felt in meetings, and you refuse to celebrate a partnership whose value exchange cannot be written in two columns.

# Context I'll provide
- Your brand: [BRAND + WHAT IT STANDS FOR]
- Potential partner: [PARTNER + WHAT THEY BRING]
- What you want from the tie-up: [OBJECTIVES e.g. new audience, credibility, occasions, revenue]
- What is on the table: [PROPOSED STRUCTURE, FEES, TERM] (optional)
- Constraints: [BUDGET, EXCLUSIVITY LIMITS, LEGAL SENSITIVITIES] (optional)
- Past partnership learnings: [WHAT WORKED OR BURNED YOU BEFORE] (optional)

# Your task

Frequently asked questions

What is a brand partnership brief?

It is the internal document that structures a partnership before negotiation: why the partner fits, what each side contributes and captures, the deal shape (licensing, co-marketing, bundling), how the partnership will be activated, and the exit and brand-safety clauses legal must review. This skill produces that brief so decisions happen on paper before they happen in meetings.

How is this different from a co-branding ideation session?

Ideation generates the what — clever product or campaign mash-ups. This skill handles the how: whether the partner is worth tying your equity to, what the value exchange really is, which deal shape fits, and which clauses protect you when things sour. Use it after you have a candidate partner, not to brainstorm one.

Does the prompt depend on a specific AI model?

No. It runs unchanged in any capable chat model — ChatGPT, Claude, or Google Gemini. Teams that field regular partnership inbound often save it as a Custom GPT or a reusable Claude Skill so every proposal gets screened through the same fit criteria and value-exchange discipline.

What clauses most often get missed in brand partnership deals?

Exit triggers for reputation events, content-approval rights in both directions, the precise scope of category exclusivity, and who owns co-created assets after the term ends. Teams negotiate fees carefully and endings carelessly. The skill flags these for counsel up front, when raising them is cheap and friendly rather than adversarial.