Contest & Giveaway Campaign Builder

Example output

Contest plan — Wanderlust Trail Mix, email-growth giveaway

Why the entry mechanic matters here: your goal is email signups ahead of a launch, not Instagram followers — a "follow and tag 3 friends" mechanic is the wrong tool for this goal even though it's the default everyone reaches for. Following costs an entrant nothing and tells you nothing about whether they'll ever buy trail mix; an email signup is a real, if small, commitment that predicts future engagement much better.

Entry mechanic: route entries through a simple landing page, not the Instagram comments. The Instagram post announces the giveaway and drives traffic to a landing page where the actual entry (email address, optional: which new flavor they're most excited to try) is captured. This does two things your goal needs: it builds the email list directly, and the "which flavor" question doubles as pre-launch flavor-interest signal for the innovation or marketing team.

Bonus entries (optional, keep simple): +1 entry for following on Instagram, +1 for sharing the post to their Story and tagging you. Keep bonus actions to two max — every additional hoop cuts completion rate faster than it adds reach.

Draft rules and eligibility (flag for legal before publishing):
- Eligibility: US residents only, 18+ (adjust if your gift card or product requires a different age minimum in your market — confirm).
- No purchase necessary — a standard requirement for a legally compliant giveaway; state it explicitly in the rules, not just implied.
- Entry period: state exact start/end dates and time zone.
- Winner selection: random drawing from all valid entries, announced by a specific date, winner has 48 hours to respond before an alternate is selected.
- One entry per person; automated or bulk entries disqualified.
This is a starting draft only — sweepstakes law varies by state and platform, so route this to legal before anything publishes, especially the eligibility and no-purchase-necessary language.

Prize framing: skip "win a year's supply" as the headline alone — pair it with the outdoor gear card and frame the whole prize around the brand's actual identity: a year of trail mix and the gear to actually use it on the trail, which attracts people who hike and snack, not just people who enter every giveaway they see. This is your best lever against attracting pure prize-hunters.

Announcement post draft:
"We're giving away a full year of Wanderlust Trail Mix (12 bags) plus a $100 outdoor gear card to one lucky trail-goer. Entering only takes a sec — link in bio, drop your email, and tell us which new flavor you're most curious about (hint: we're launching one soon). Bonus entries for following and sharing to your Story. US, 18+, ends soon. Good luck out there."

Winner-selection post draft:
"The trail mix and gear giveaway winner is in! Thank you to everyone who entered — your flavor picks are already helping shape what's coming next. New flavor drops soon for everyone else."

Compliance and platform-policy risks to check:
- Instagram's own promotion guidelines require you to state the giveaway isn't sponsored, administered, or endorsed by Instagram — a one-line disclaimer in your rules covers this.
- If entrants must be a certain age for the gear card or trail-related prize, confirm and state it.
- "No purchase necessary" is a legal requirement in most US states for a valid sweepstakes, not a nice-to-have.

Prize-hunter risk read: this mechanic (landing-page email capture plus a flavor question, rather than pure follow/like) is built to attract people who care about the product, not just the prize — but a genuinely valuable prize like this will still draw some pure prize-hunters. Expect list quality to run higher than a follow-to-win giveaway, but budget for some list cleanup a few weeks post-launch regardless.

Want the actual landing page copy drafted next, so the link in bio has somewhere real to send people?