Digital Coupon & Rebate App Campaign Brief

Example output

Digital coupon & rebate app brief — Wildmarsh Craft Soda

Campaign objective
Drive trial of Wildmarsh Craft Soda among shoppers who have never bought the brand, using a $1.50 cash-back offer on any flavor, redeemable once per household, over a 6-week window.

Offer recap
$1.50 cash back, any of the 4 flavors, limit one redemption per household. This mechanic works well for a rebate app because it rewards a receipt-scan after purchase rather than requiring a register-level discount, so it needs no retailer POS integration.

In-app placement & creative specs
- Feature placement: request the platform's grocery or beverage category placement, not just search — new-to-category browsing drives more incremental trial than search-only visibility.
- Tile creative: front-load the $1.50 amount and "any flavor" — app users scan offer tiles fast, and a vague "save now" tile underperforms a specific dollar amount.
- Product image: show all 4 flavors together so the "any flavor" flexibility reads at a glance.
- Include a short brand line — one sentence, not full brand copy; the app's own UI carries most of the context.

Submission & terms requirements
- Standard requirements to prepare: UPC list for all 4 flavors, offer start/end dates, one-per-household redemption limit stated in the terms, and a valid receipt window (confirm the platform's standard, typically 14-30 days from purchase).
- Most platforms require the retailer or banner list where the product is sold — confirm your current distribution list before submission.
- Build in the platform's standard review lead time before your intended launch date — confirm this with your account rep, since most platforms need real time to review new offers before they go live.

Redemption mechanics & tracking
- Redemption trigger: shopper scans a qualifying receipt showing any Wildmarsh Craft Soda UPC.
- Tracking: request UPC-level redemption reporting, not just total spend, so you can see which flavor drove the most trial.
- Fraud/limit control: confirm the platform's one-per-household enforcement method (device ID, account, or payment method) before launch.

Budget & cost-per-redemption
At $40,000 and $1.50 per redemption, the budget alone funds roughly 26,000 redemptions before platform fees. Most rebate app platforms also charge a placement or admin fee on top of the payout — confirm the fee structure with your account rep and back it out of the $40,000 before finalizing the redemption target. [Insert actual fee structure once confirmed.]

Timeline checklist
- Week -3: submit offer, UPC list, and terms for platform review.
- Week -1: confirm feature placement is live and creative approved.
- Week 1: launch; monitor early redemption pace against the 26,000-unit budget math.
- Week 3: mid-flight check — if redemption pace is running well ahead of budget, ask the platform about an early cutoff; if running behind, review placement performance.
- Week 6: close the offer; pull final UPC-level redemption data.

Measurement
Track redemptions by flavor, redemption pace versus the 6-week budget curve, and — if the platform supports it — repeat-purchase signal among redeemers in the following 60 days, since trial that doesn't repeat is a weaker outcome than the redemption count alone suggests.

Want me to draft the terms-and-conditions language the platform will likely require, or adapt this brief for a second rebate app platform running the same offer?