Founder-Led Personal Brand Content Planner

Example output

Founder content plan — Dana Okafor, Salted Fig Provisions (LinkedIn + Instagram)

Content pillars

1. Building in public. The real, unglamorous parts of running a small-batch food company — sourcing figs, a production run that didn't go as planned, a hard pricing decision. This pillar builds credibility fastest with both a funding audience and a customer audience, because it's the one big brand accounts can't authentically post.

2. Point of view on the industry. Dana's actual opinions on small-batch food, retail, or the preserves category — not company news, but where Dana stands on questions other founders and buyers are also thinking about. This is what makes LinkedIn specifically worth the time investment.

3. Behind the jar. Short, human glimpses of the product's origin — a supplier visit, a recipe test, a moment from the kitchen — the Instagram-native version of building in public, more visual and less text-heavy.

4. Lessons and mistakes. What Dana got wrong and what it taught her. This pillar does more for credibility than any highlight reel, because founders who only post wins read as a marketing account with a human face.

Post ideas by pillar

Building in public
- "The pricing decision I almost got wrong" — a short LinkedIn post on a real trade-off between margin and shelf price.
- "What a bad production run actually costs" — honest, specific, not doom-and-gloom.

Point of view
- "Why I think small-batch preserves are underpriced across the whole category" — an opinion post inviting disagreement in the comments.
- "The retail meeting that changed how I think about shelf space" — a story with a takeaway other founders can use.

Behind the jar
- A 30-second Instagram Reel from the kitchen during a fig delivery, unscripted, just narrating what's happening.
- A photo carousel: "Every batch starts with this" — the sourcing story in five images.

Lessons and mistakes
- "The hire I made too early" — a LinkedIn post on a real operating lesson, useful to other founders.
- "What our first bad review actually taught us" — turns a vulnerable moment into credibility.

Company-to-personal ratio
Aim for roughly 1 in 5 posts to mention Salted Fig directly by name or promote a specific product; the other four should be Dana's voice, opinion, or story, with the company present in the background rather than the headline. This ratio is what keeps a founder account from reading as a second brand feed — funders and customers alike are following Dana, not a press release.

Posting cadence
With about 30 minutes 3x/week: one LinkedIn post (point of view or building-in-public, since these take the most thought), one Instagram post or Reel (behind the jar, since these can be shot quickly), and one flexible slot for whichever pillar has the most timely material that week. Skip weeks are fine; consistency over months matters more than a perfect weekly streak.

Boundaries to set now
Personal opinions on the industry, company-building lessons, and behind-the-scenes moments belong here. Product launches, promotions, giveaways, and anything needing brand-approved messaging should stay on the Salted Fig company account and, at most, get a personal reshare with a one-line personal take — not a repost of the brand's own caption.

Want the first two weeks of posts drafted in full, in Dana's voice?