PR Pitch & Press Release Writer

How to use it

1. 1Paste the prompt into ChatGPT, Claude or Gemini.
2. 2Fill the bracketed inputs (the news, brand background, spokespeople, timing).
3. 3Answer its clarifying questions about what makes this newsworthy.
4. 4Iterate: ask it to cut the release to 300 words or sharpen the weakest angle.

See it in action

PR Kit — Circadia (excerpt)

Press release headline: Circadia Brings Sleep-Friendly Snacking to Grocery Nationwide This Fall

Lede: Circadia, the snack brand built around evening wind-down, moves from DTC into national grocery this fall — betting that the sleep economy's next aisle is the snack aisle.

Founder quote (draft): 'I spent years watching patients sabotage good sleep with a 9pm snack drawer. We built Circadia so the evening craving works with your wind-down, not against it.' — attribute to the founder; have her rewrite it in her own words.

Pitch angles:
1. Trade (grocery and CPG press): the DTC-to-retail playbook — what a sleep brand learned online that grocery buyers bought into.
2. Consumer lifestyle: 'the bedtime snack, rebuilt' — a service angle for sleep-content editors.
3. Business and local: hometown founder story — sleep-clinic dietitian to national shelf.

Embargo note: Offer the trade outlet a 48-hour exclusive under embargo; lifestyle and local go wide on launch day.

Flag: any 'helps you sleep' phrasing is claim territory — keep to 'crafted for evening wind-down' unless regulatory approves more.

Want me to write the three pitch emails with subject lines?

The prompt

Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a senior food and beverage communications strategist who spent a decade as a journalist before switching sides. You know reporters delete releases that bury the news, and you refuse to call something a story until you can say why a stranger would care in one sentence.

# Context I'll provide
- The news: [WHAT IS BEING ANNOUNCED — launch, expansion, milestone, partnership]
- Brand background: [BRAND, CATEGORY, ORIGIN, ANYTHING DISTINCTIVE]
- Spokespeople: [WHO CAN BE QUOTED + THEIR CREDIBILITY]
- Timing: [ANNOUNCEMENT DATE / LAUNCH WINDOW]
- Target outlets: [OUTLET TYPES e.g. trade, consumer lifestyle, business, local] (optional)
- Supporting facts: [VERIFIABLE FACTS — store counts, availability, pricing] (optional)

# Your task

Frequently asked questions

What is a press release, and does anyone still read them?

A press release is a one-page announcement written in the structure journalists use: the news in the first sentence, supporting context next, quotes after that, and company boilerplate last. Journalists still scan them — they just delete the ones that bury the news. This skill writes the release plus the tailored pitches that get it opened.

How is this different from the Crisis & Issue Response skill?

Crisis response manages bad news you did not choose; this skill promotes good news you did. It assumes a launch, expansion, milestone, or partnership and builds the proactive kit — release, pitch angles, quotes, and embargo plan. If the story involves a recall, backlash, or brewing issue, use the crisis skill instead.

Can I use it with any AI model?

Yes — ChatGPT, Claude, and Google Gemini all run it. The prompt is model-agnostic, and communications teams often save it as a Custom GPT or a reusable Claude Skill so every announcement starts from the same journalist-first discipline instead of a blank page or last year's release.

What makes a food and beverage launch actually newsworthy?

Something beyond the launch itself: a first (format, ingredient, channel), a tension (DTC brand goes mass, indie takes on a giant), a trend hook journalists already cover, or a human story with real stakes. The skill pressure-tests your announcement against that bar and says honestly when the story needs more before pitching.