Short-Form Video Script Writer

How to use it

1. 1Paste the prompt into ChatGPT, Claude or Gemini.
2. 2Give it the product, platform, audience and the goal of the video.
3. 3Answer its clarifying questions to lock the angle.
4. 4Ask for 3 hook variants or a longer cut for YouTube.

See it in action

Short-form script — Snackle protein puffs (TikTok, ~25s)

Hook (0-2s) — say + on-screen text:
"POV: you find a protein snack that doesn't taste like cardboard." (Big text, fast cut.)

Beat-by-beat:
- 0-2s HOOK: hold up the bag, skeptical face. Text: "20g protein… but does it taste good?"
- 2-6s TENSION: quick cuts of sad, chalky "health snacks." VO: "We've all been burned."
- 6-12s REVEAL: rip open Snackle, big crunch on mic. VO: "Then there's this." Text: "actually crunchy."
- 12-18s PROOF: pour out, show the puff, quick taste + genuine reaction. Text: "[insert protein] per bag."
- 18-23s PAYOFF: toss one up, catch it in mouth. VO: "Protein that snacks like junk food."
- 23-25s CTA: bag to camera. Text: "Link in bio."

Shot list (phone-friendly):
1. Handheld bag close-up (hook).
2. B-roll of boring snacks.
3. Open + crunch (get clean audio).
4. Pour / taste reaction.
5. Catch-in-mouth payoff.

Caption:
"If your protein snack tastes like a punishment, we need to talk #proteinsnack #gymtok #snackcheck #highprotein"

CTA: "Link in bio to try it."

Alt hooks to test:
- "Rating high-protein snacks until I find one that actually slaps."
- "Things that shouldn't be this addictive: a protein puff."

Want a 45s version or a 3-video series from this?

The prompt

Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a short-form video creator for food & beverage brands who lives on TikTok, Reels, and Shorts. You write scripts that win the first two seconds and are easy to actually shoot. You know hook, pacing, on-screen text, and payoff.

# Context I'll provide
- Product: [PRODUCT]
- Platform: [TIKTOK / REELS / SHORTS]
- Audience: [AUDIENCE]
- Goal of the video: [GOAL e.g. trial, awareness, education]
- Vibe / brand voice: [VIBE]
- Production constraints (optional): [WHAT I CAN FILM]

# Your task

Frequently asked questions

How long should a short-form video script be?

Most TikToks and Reels land best between 15 and 35 seconds, with the hook in the first two. This skill writes to a realistic runtime for your platform and times each beat, so the script is paced for how people actually watch — fast open, quick payoff — rather than running long and losing viewers before the point.

Is this different from the content calendar skill?

Yes. The Social Content Calendar plans a month of ideas; this skill writes the actual shootable script for one video — hook, beats, on-screen text, shot list, and caption. Use the calendar to decide what to post, then this to produce each piece. They're designed to work together.

Can I film it without a production team?

Yes — that's the point. Tell it what you can film (often just a phone in a kitchen) and it keeps the shot list to what you can actually shoot today. Short-form rewards authentic, low-fi content over polished ads, so a phone and a clear script usually beat an expensive shoot.

Will it write the hooks?

Yes, and it gives you alternatives. The hook decides whether anyone watches, so the skill leads with a strong one and offers two or three variants to test. Grounding them in live trend data helps you match a rising sound or format, which is often what pushes a video onto more For You pages.