What is a retailer.com content brief?

A retailer.com content brief is a scoped set of instructions for fixing or building e-commerce content on one specific retailer's banner site — the content blocks needed, the assets to produce, copy direction, and that retailer's particular format rules. Unlike a generic e-commerce content plan, it accounts for the fact that every retailer's site has different image minimums, modules, and submission quirks. This skill writes that brief for a design or content team to execute.

How is this different from the Digital Shelf Audit & Optimization Brief skill?

The Digital Shelf Audit & Optimization Brief diagnoses digital shelf health broadly across multiple retailers at once — search rank, content completeness, ratings — and tells you where the problems are. This skill is the execution step for one retailer once a need is identified: it's the specific content brief for fixing that one site, scoped to its format and submission rules. Run the audit first to find out which retailer needs work, then use this skill to brief the actual fix.

Which AI models does this prompt work with?

Any capable chat model — ChatGPT, Claude, or Google Gemini. It's model-agnostic, so use it directly in a chat, save it as a Custom GPT, or store it as a reusable skill so every retailer-specific content brief your team writes follows the same structure.

What if I don't know this retailer's exact content specs?

Tell it what you do know, even if it's incomplete, and it will mark anything it can't confirm — image dimensions, module names, character limits — as an item to verify with the retailer's vendor portal or account team rather than guessing at a spec that could be wrong. Getting the exact specs confirmed before production is the single biggest way to avoid a rejected or delayed content submission.

Shopper

Retailer.com Content Brief

Brief the e-commerce content fix for one specific retailer's site.

What is the Retailer.com Content Brief?

The Retailer.com Content Brief is a free AI skill that writes the execution brief for fixing or creating e-commerce content on one specific retailer's banner site. You give it the retailer, the product, the problem you're solving, and what you know about that retailer's content requirements; it returns a brief scoped to that one site — the content blocks needed, the asset list a design team must produce, copy direction per block, that retailer's known format quirks, and a priority order if you can't do it all at once. It is built for shopper and e-commerce teams who already know which retailer needs work and need a brief a content team can execute without guessing at that retailer's rules. Because it stays scoped to one site's format, the brief accounts for the quirks that make retailer.com content different from Amazon or a DTC page. Pairing the copy direction with live food and beverage search-language data keeps it matched to what that retailer's shoppers actually type.

Who it's for

E-commerce managers briefing content fixes for one retailer's site
Shopper marketing teams executing after a digital shelf audit
Content and creative agencies needing a retailer-specific brief
Sales teams responding to a buyer's content compliance request

What you get

The specific content blocks needed for this retailer's page
An asset list (images, video, specs) for design or content teams
Copy direction per block, in that retailer's format
That retailer's known submission and format quirks
A priority order if not everything can ship at once
A flag on any claim needing regulatory review before submission

How to use it

1Paste the prompt into ChatGPT, Claude or Gemini.
2Fill in the brackets (retailer, product, problem, what you know about their format).
3Answer its clarifying questions about that retailer's specific requirements.
4Ask it to draft the actual block-by-block copy once the brief is approved.

See it in action

Example input

Retailer: fictional 'Meadow Market' grocery.com. Product: fictional 'Solstice Kombucha' 4-pack. Problem: our digital shelf audit found we rank page 3 for 'kombucha' on this site and the page only has a title and one image. We know Meadow Market requires at least 4 images and allows a 'brand story' module, but we've never used it.

Example output

Retailer.com content brief — Solstice Kombucha 4-pack, Meadow Market grocery.com

Problem this brief solves
The listing is under-built for a site that supports richer content: one image and a bare title against a platform that allows at least four images plus a brand story module we've never used. This isn't primarily a copy-quality problem — it's a content-completeness problem. Fix the completeness gap before fine-tuning any individual line of copy.

Content blocks needed

1. Title — rewrite to lead with the searchable terms this site indexes on ("kombucha," pack size, flavor) rather than brand name alone, matching Meadow Market's title format if they publish one (check their seller/vendor content guide).

2. Image set — expand from 1 to the 4-image minimum: a clean pack shot on white, a nutrition panel/label close-up, a lifestyle or occasion shot, and a multi-flavor or pack-contents shot if applicable. Meadow Market's page-3 rank may be partly a relevance-algorithm effect of a thin content page — image count alone will not fix rank, but a thin page compounds whatever else is holding rank back.

3. Bullet points — 4-5 scannable, benefit-led bullets covering flavor, functional cue (probiotic/gut health, if applicable and support-able), pack format, and a use-occasion line. Keep these tight; Meadow Market's mobile layout likely truncates long bullets (verify their character limit).

4. Brand story module — since this is available and unused, build a short block: 2-3 sentences plus one image, telling the "why Solstice" story. This module is a differentiation lever competitors without it don't have — treat it as a quick win, not an afterthought.

5. Backend search terms — if Meadow Market exposes a backend keyword field (verify with their vendor portal), populate it with the terms a "kombucha" shopper searches beyond the exact category name — flavor descriptors, "probiotic drink," etc.

Asset list for design/content team
- 4 product images per the spec above (pack shot, label close-up, lifestyle, contents/flavor shot)
- Brand story copy (2-3 sentences) plus 1 supporting image
- Nutrition panel image, sized to Meadow Market's spec (confirm dimensions before production)
- Final copy: title, 4-5 bullets, backend keywords

Meadow Market format and submission notes
- Confirm the exact image dimension and file-size spec before producing final assets — resubmission delays are the most common reason retailer.com content projects slip.
- Confirm whether the brand story module has a character limit or fixed template.
- Confirm the vendor portal's content submission and review timeline so this doesn't sit in a queue past a planned in-market date.

Priority order if you can't do it all at once
1. Image expansion to the 4-image minimum — the single biggest completeness gap and a likely rank contributor.
2. Title rewrite — fast to do, directly affects both findability and first-glance conversion.
3. Bullets — meaningful but secondary to fixing the structural gaps above.
4. Brand story module — a genuine differentiator, but lowest urgency since the page currently has zero of it; sequence it after the core content gaps are closed.

Claims to route to regulatory before submission
Any probiotic, gut-health, or functional benefit language in the bullets or brand story needs a regulatory check before it goes live on Meadow Market — confirm current permitted phrasing for this claim category in your market.

Want me to draft the actual title, bullets, and brand story copy for this brief now?

The prompt

Here's the start of the prompt. Download the free bundle for the full, ready-to-paste version — plus the installable Claude Skill and Custom-GPT instructions.

# Role
You are a senior e-commerce content strategist for food and beverage brands who writes retailer-specific content briefs. You scope every brief to one retailer's actual format and submission rules, not a generic template that ignores platform differences.

# Context I'll provide
- Retailer or banner site: [RETAILER]
- Product: [PRODUCT]
- The problem you're solving: [PROBLEM e.g. thin content, low rank, outdated assets]
- What you know about this retailer's content requirements: [FORMAT NOTES — image minimums, modules available, character limits, anything known]
- Source of the problem, if known (optional): [SOURCE e.g. an audit finding, a buyer request]
- Timeline (optional): [TIMELINE]

# Your task

Frequently asked questions

What is a retailer.com content brief?: A retailer.com content brief is a scoped set of instructions for fixing or building e-commerce content on one specific retailer's banner site — the content blocks needed, the assets to produce, copy direction, and that retailer's particular format rules. Unlike a generic e-commerce content plan, it accounts for the fact that every retailer's site has different image minimums, modules, and submission quirks. This skill writes that brief for a design or content team to execute.
How is this different from the Digital Shelf Audit & Optimization Brief skill?: The Digital Shelf Audit & Optimization Brief diagnoses digital shelf health broadly across multiple retailers at once — search rank, content completeness, ratings — and tells you where the problems are. This skill is the execution step for one retailer once a need is identified: it's the specific content brief for fixing that one site, scoped to its format and submission rules. Run the audit first to find out which retailer needs work, then use this skill to brief the actual fix.
Which AI models does this prompt work with?: Any capable chat model — ChatGPT, Claude, or Google Gemini. It's model-agnostic, so use it directly in a chat, save it as a Custom GPT, or store it as a reusable skill so every retailer-specific content brief your team writes follows the same structure.
What if I don't know this retailer's exact content specs?: Tell it what you do know, even if it's incomplete, and it will mark anything it can't confirm — image dimensions, module names, character limits — as an item to verify with the retailer's vendor portal or account team rather than guessing at a spec that could be wrong. Getting the exact specs confirmed before production is the single biggest way to avoid a rejected or delayed content submission.

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